Delivering Since 1943

The Danielson® Company was founded in 1943 by Gus and Lillian Danielson. Today, as part of Big Game International, Danielson® is one of the largest terminal tackle, crabbing, lure and accessory companies in the world, and we continue to grow year after year. Although we have grown, The Danielson® Company motto is still “Delivering since 1943” because we pride ourselves on delivering the same level of quality, innovation and service that Gus and Lillian Danielson started in 1943.

All Your Tackle and Marine Needs

For over 50 years Danielson® has been the industry leader in Terminal Tackle. From swivels and floats, hooks and line, to lures, rigs, snells, tools and gear, Danielson® provides anglers with the best quality products to enhance their fishing experience.

And now, Danielson includes a full line of Marine, Boating, Kayak and SUP products for your next boating and fishing adventure to ensure a quality experience.

Lobster, Crabbing & Clamming Supplies

Danielson® is THE leader in Crabbing. From traps and rings, to bait cages and accessories, Danielson® has always supported all your Crabbing and Shell Fishing needs. Danielson® was the first to introduce TRUE INNOVATION in crabbing in many years... GLOW CRABBING products. We've incorporated a GLOW coating on our crabbing products that GLOWS BRIGHT FOR OVER 3 HOURS! Like moths to a flame, this glow coating attract crabs better than ever before.

The History of Danielson®

The Danielson® Company was founded in 1943 by Gus and Lillian Danielson.

Prior to 1943, Lillian Danielson was a professional fly tier with her own fly tying business located in Seattle at the Eddie Bauer Sporting Goods Store. Along with her regular customers, Lillian tied special fly patterns for such notables as Zane Grey, Clark Gable, the Marx Brothers, Bing Crosby, the Hills Brothers and Bill Boeing. She also perfected, along with Bill Boeing, the original Coho Salmon Fly.

As the company grew, the Danielson’s employed and trained local workers to tie a variety of flies, leaders and snelled hooks. Under the leadership of Steve Danielson, the Danielson® Company expanded their product mix to include terminal tackle, nets, marine, crabbing and shellfish, tools, accessories, lures and much, much more.

Introducing Charter Marine™ by Danielson

The Charter Marine™ product line compliments and enhances the trusted Danielson® Outdoors family of products.

In 2016 Charter Marine™ will have an assortment of over 225 items from catagories including: electrical, hardware, plumbing, motor & fuel, trailer, cordage, anchors, safety, and the hottest new trends in paddlesports. This includes specialty LED lighting for kayaks and car top carriers for SUP’s, canoes, and kayaks.

The new Charter Marine™ products will be available at retailers throughout the U.S. starting in spring, 2016.

For more information about this exciting new brand, contact the Danielson® manufacturer representative for your area, or call the Danielson® home office at 253.854.1717.

Charter Marine™ Catalog

Charter Marine by Danielson Catalog

View e-catalog online | Download PDF [88 MB]

Territory Contacts

Tim Bailey & Associates, Inc.
18311 Napa St., Northridge, CA 91325
Phone: 818.993.3141  |  Fax: 818.886.2414


Rogers-Sports Marketing
5506-B North Buford Highway, Norcross, GA 30071
Phone: 770.453.7787  |  Fax: 770.453.7788


Hays & Associates, Inc.
1005 Buckingham Dr., Allentown, PA 18103
Phone: 610.776.0115  |  Fax: 610.776.0869

Territory Map

Danielson Sales Territories Map